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Faculty/Staff Directory

Dr. Kathryn Davis

 

 

Education

 

North Central University; Doctor of Philosophy (PhD) – Marketing

Thunderbird School of Global Management; Master of International Management (MIM) – Internation Business Strategy

Ohio University; Bachelor of Science (BS)

 

Bio

 

Academic Expertise
Kathryn Davis is the Director of the Center of Marketing Research at Huston-Tillotson University. She has taught classes in marketing and international business. While her focus has always been in the field of marketing, she has taught a variety of subjects at Huston-Tillotson University, St. Edwards University, and Austin Community College.

Davis wrote her dissertation on the impact of acculturation on Mexican Americans’ service perceptions and service expectations in a dental environment. In addition, Davis has published four white papers including:

  • “Internet Privacy as it Relates to CRM”
  • “Establishing a Business Intelligence System Within an Organization”
  • “Conducting Market Research in Latin America”
  • “Market Entry Strategies in Latin America”

Davis is a member of the American Advertising Federation and the American Marketing Association.

Industry Experience
Davis worked with multinational businesses in sales and marketing.  She founded and managed a marketing consultancy, helping companies resolve their marketing and management issues. During her period of consultancy, she:

  • Co-invented SquidSoap, a consumer product with four patents and three patents pending selling in over 14,000 retail outlets in the United States, including Wal-Mart, Albertsons, and CVS.  Actively participated in the product’s design, development, sourcing, and marketing. 
  • Conducted extensive qualitative and quantitative market research for firms across market segments including focus groups, in-depth interviews, dyads and triads.
  • Created marketing plans and business plans for companies in service industries and manufacturing industries.
  • Created and implemented the full market introduction strategy for products in the decorative building products industry.  The strategies included market identification, sales promotion, product pricing, collateral development and product positioning.
  • Developed the branding strategies for companies in hardware, software, utilities, human resources and biomedical industries.
  • Conceived the advertising strategy and served as the liaison between corporations and advertising agencies in various industries.
  • Developed product and corporate positioning strategies.
  • Managed strategic planning and implementation of trade shows and events.
  • Managed teams of marketing and sales managers.
  • Conceived and implemented global distribution and transportation logistics strategies for companies in a variety of industries. 

 

 

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Info
Role: Department Chair of Business Administration/Assistant Professor of Business Administration
Phone: 512.505.3170
Email: ksdavis@htu.edu
Office: A-L 314