HT Unveils New Logo and Web Site
Monday Aug, 01 2011
(AUSTIN, Texas) 8.1.11 — Huston-Tillotson University officials today announced the unveiling of the new logo and redesigned www.htu.edu site. The logo clarifies the University’s distinct Austin, Texas, location and 1875 founding placed next to the most noted campus landmark—the bell tower. The words, highlighted in maroon, are positioned above a line that represents the hillside nature of the campus located on what was once Austin’s second highest hill.
Complementing the new logo is a redesigned Web site that showcases the academic offerings, campus programs, and community activities in an easy to navigate format with search capabilities. The new site contains pertinent information about the University and includes features such as a net price calculator and student profiles. Home page sections contain items of interest to prospective students and HT constituents with a one to two click navigation to detailed background pages. Users can easily access the site using the University’s Quick Response (QR) code.
The yearlong development and implementation process included individual meetings, focus group sessions, and surveys of hundreds of constituents in order to determine items of importance for both the logo creation and Web site redesign. “Austin’s appeal and location clarity were factors that were expressed in every session,” said Linda Y. Jackson, HT’s Director of Public Relations and Marketing. “The University’s history that dates to 1875, making HT the oldest institution of higher education inAustinwas another important, unique feature that surfaced.” The new logo design helps clarify the University’s mission.
Huston-Tillotson, an historically black institution, has a student population comprised of 72% African American, 19% Hispanic, 6% Anglo, and 3% international from 12 countries. Enrollment hit a record high of 901 for the Fall 2010 semester. In addition the 2011 graduating class made history as the largest graduating class since the 1952 merger of Samuel Huston and Tillotson colleges.
Both the new logo and Web site were designed by TWG Plus.