HT Team Outperformed Three Teams in Advertising Competition
Tuesday Apr, 10 2012
Huston-Tillotson University student Yohannis Job was bestowed the “Presenter of the Competition” honor at the 2012 American Advertising Federation National Student Advertising Competition (AAF/NSAC) held in Shreveport, Louisiana. The 7th Street Connect team of Laronica A. Humphrey, Job, Chelsea Piper, and Yanelys Thompson completed the 32-page marketing campaign for client Nissan Americas and their Nissan brand targeted to multicultural audiences. The 20-minute presentation included extensive research and development in addition to the creation of an interactive environmental design with print and television elements.
Marketing Professor Dr. Kathryn Davis serves as the advisor and reported that the HT team outperformed three other universities by a large margin.
The team of Brittney Bradley, Matt Abadie, Gabriel Gibbons, Tinashe Kupenga-Maposa, and Victor Rodriguez was the first HT team to enter the competition in 2010.